The Beginner’s Guide to Negotiating Media Buys

To the uninitiated, media buying sounds like a tremendously complicated process. However, by educating yourself in the process, you will likely find that like most things, it is easier than it first appears. If you want to take advantage of the techniques and strategies of a real media buying agency, here are a few steps to help you negotiate your media buys, even if you are a complete beginner.

Identify Your Market

When you think of the people most likely to buy your products and services, what do they all have in common? Ideally, you will work to create a profile of the characteristics and qualities that your best customers most commonly exhibit. For instance, you may notice that your customers most commonly are young women between the ages of eighteen and thirty. At a minimum, you should know your best customers age range, location, income and spending behavior.

Market Research

Once you have identified your target customers, you will want to do a little market research to find out how best to structure your marketing and media program. In addition to demographic information about your clients, you will want to find out how best to communicate with them, and how best to sell them.

For instance, are your customers most often found through online media, TV ads, magazines? Do your customers perform a lot of research by browsing blogs and online resources before purchasing? Maybe content is your best buy. The key is understanding the behavior of your customers to try to identify what mix of marketing media will best reach them and persuade them to take action.

Setting Objectives

One of the most important steps is setting your business objectives. If you do not know where you want to go, you are guaranteed not to get there. This is why setting goals are critical to your plan’s success. Do you simply want greater exposure and brand awareness, or are you looking to increase sales and cash flow? This way as you take actions toward these goals you will be able to measure your progress along the way.

Create Your Plan

At this step in the process, you need to begin creating a detailed plan for your media buys and marketing programs. You need to include the specific media outlets, and candidates for where you will invest in these channels. You also need to decide on your budget and how you should allocate that budget to achieve your identified goals. If you are working with an agency, you can expect to work together to create an executive summary, a list of objectives, and your budget, targeted media channels, and the specific objectives you hope to achieve through each outlet.

The Beginner’s Guide to Mobile Marketing

This year, a number of mobile users globally surpassed computer users in the preferred method for accessing the Internet. For businesses, this means that now more than ever is the time to get your business image out on mobile media. Whether you are considering hiring a mobile marketing agency or are planning marketing options in-house, this beginner’s guide to mobile marketing will give you a leg up in preparing your campaigns.

What is Mobile Marketing?

While many people are proclaiming that mobile is the future of marketing, the fact of the matter is, it has already arrived. Companies that do not already have mobile programs in place may actually be behind on the game. Mobile marketing, in essence consists of advertisements and marketing messages specifically meant to appear on smartphones, tablets, and other mobile devices. The format, customization, and style of ads vary due to the fact that websites, apps, and social media platforms offer varied and unique options.

Types of Mobile Strategies

There are a number of different ways to connect with your customers, since mobile platforms offer a plethora of channels for messages and ads. From app-based marketing, to advertisements that appear in games on mobile devices, as well as mobile ads, SMS text message campaigns, and location based marketing. Depending on your ideal customers, you may want to place your messages and ads on one or several different channels.

Best Practices

Although marketing on mobile platforms has only been around as a practice for a few years now, there have already been a number of trends that marketers are using to attract customers and persuade them to buy.

Clear and Concise Messages

Since mobile devices have smaller screens, space for text and images is often at a premium. Very few customers are going to bother reading blocks of text, so in order to avoid readers scrolling past your ads, make them clear, concise, and simple.

Optimize for Local Searches

An interesting fact to remember is that one in three searches on mobile devices are meant to find a local organization, business, or place. Since mobile devices can be carried on the person, people are progressively using mobile devices to augment and complement their worldly interactions. Optimizing for local searches makes sure you are taking advantage of these local user queries.

Know Your Audience

The characteristics and demographics of your audience should drive the types of ads and mobile channels you use to reach them. If they’re gamers, naturally in-game ads will be the best choice. Are they young and socially connected? Social media is probably your best bet. Your customers should dictate your media and ad type choices.

How to Do Affiliate Marketing – The Beginner’s Guide

If you are reading this, it is probably because either you want to start Affiliate Marketing, because you have heard it is a good method to make money online, or you have already started and tried but haven’t figured out how it all works.

What is affiliate marketing?
Affiliate Marketing is to market via promotions, websites, ads and other vehicles of promotion, products for other companies and to receive a commissions for each sale these promotions have directly caused.
This may seem complicated but I will give you a classic example which will clarify things for you.

Example case of an affiliate Marketer
You put a banner ad for a television on a website. A person clicks on that ad, and is redirected to XYZ company, on the product page of the television. The person then buys the television. Since you have an affiliate agreement with XYZ company, you get X% of the sale.

It’s pretty simple really! You get commissions for sales you give to vendors.

Now you are probably asking yourself a great question, that I would love to answer!

How do I do become and affiliate marketer?
There are two ways to become an article marketer. The first is searching the net different companies, and looking for an affiliate program on their sites. You can then register with them. Some of them will require a phone call to verify your identity and such, others not. It is an effective way, but it is harder to compare.

Another way to get into the Affiliate Marketing business, is to register with a third-party website such as Clickbank or Commission Junction. These are great, because they will let you choose from hundreds, if not thousands of different products relevant to what you want. You can even search in these products to find what you want and choose between competitors. If you think this will cut into your commissions, you are wrong. You can get up to 75% commissions on sales from these third-party websites. Therefore, I personally suggest this option more, at least for beginners.

Why should I use Affiliate Marketing?
Affiliate Marketing is really great because you only have to promote and wait really. Of course, the more active you are in promoting the more money you are going to make. The truly best thing about this though, is that you don’t have to worry about a lot of the “back end” stuff. I am talking about customer support, Billing issues. In fact, you can actually not know a thing about the product you are selling, except for the basics to be able to promote it well.

I hope this helps anyone asking themselves what Affiliate Marketing is, and others who were wondering where to start out.